Every business needs to win new clients to grow. For many years, companies bought ads in local newspapers. They printed paper flyers and put up big roadside signs. They also ran short commercials on local radio stations. Today, people spend most of their day looking at screens. They check phones, laptops, and tablets from morning until night. Because of this change, business owners must study digital marketing vs traditional marketing to pick the best path forward.<\/p>\n
The debate over digital marketing versus traditional marketing is not just about old tools versus new tools. It is about how fast your team gets clear feedback. It is about how well you can reach the right buyer. It is also about how much money you spend. Traditional ads helped build famous brands in past decades. But modern online tools let you track every click, lead, and sale in real time.<\/p>\n
In this guide, we review traditional marketing vs digital marketing in full detail. We compare costs, testing speed, and real sales results. We also look at the top software platforms you can use today. This guide will help you build a clear promotional plan that brings in steady revenue.<\/p>\n
To spend money wisely, you need to understand the main differences between digital marketing vs traditional media. Traditional marketing covers all promotions that run through non-digital paths. This includes printed newspapers, glossy magazines, postal mailers, highway billboards, and local radio broadcasts. It also covers trade show booths and television spots.<\/p>\n
In contrast, digital marketing uses the internet and connected devices. It reaches users through search engines, websites, email, social networks, and mobile apps. Both styles aim to win customers. But they work in very different ways.<\/p>\n
The first major difference is audience targeting. When you buy a billboard on a busy road, you pay for every driver who passes by. Most of those drivers do not need your service. With digital ads, you show ads only to people who type your exact service into Google. This stops you from wasting budget on people who will never buy.<\/p>\n
The second major difference is performance tracking. When you study digital marketing vs traditional channels, tracking is a key factor. With digital ads, you can see how many people saw your ad, clicked the link, and bought the item. Traditional ads rarely offer exact numbers. You often have to guess which billboard or print flyer brought a customer into your shop.<\/p>\n
The third major difference is speed and flexibility. If you run a printed newspaper ad and notice a pricing error, you cannot fix it. The papers are already printed and delivered. With digital ads, you can log in, edit the text, and update the campaign in two minutes. You can also turn off losing ads before they waste more money.<\/p>\n
The fourth difference is how customers interact with your message. Traditional ads are a one-way street. A customer reads your flyer or watches your commercial, but they cannot talk back. Digital marketing creates a two-way conversation. Buyers can leave comments, ask questions on social media, click links, and talk with your team on live chat right away.<\/p>\n
Business owners often hear many marketing buzzwords that sound alike. People mix up terms and cause confusion in team meetings. Let us break down these common terms so your team has total clarity.<\/p>\n
When looking at digital marketing vs marketing, remember that marketing is the large master category. Marketing covers product design, pricing plans, market research, brand voice, packaging, and client care. Digital marketing is simply the digital branch of this larger field. It uses internet channels to carry out your overall business goals.<\/p>\n
Traditional marketing is another branch under the same marketing umbrella. A complete marketing strategy decides who your target buyer is and what promise you make to them. Digital channels are just the tools you use to deliver that message online.<\/p>\n
People often debate digital marketing vs online marketing as if they are separate ideas. In everyday practice, these two terms mean the exact same thing. Both refer to promoting products and services through the internet.<\/p>\n
Years ago, some experts said digital marketing also included non-internet tech like SMS text blasts or electronic highway signs. But today, almost all digital tools run through cloud web systems. You can use either phrase without any confusion.<\/p>\n
Many people treat digital marketing vs digital advertising as the same thing. But advertising is only one small part of marketing. Digital advertising refers strictly to paid ad placements. This includes Google search ads, banner ads, and paid Instagram video spots.<\/p>\n
Digital marketing is much bigger. It includes paid ads, but it also covers unpaid organic efforts. These organic efforts include search engine optimization, helpful blog posts, email newsletters, and social media community posts. Digital marketing builds long-term customer relationships, while digital advertising buys fast traffic.<\/p>\n
Looking at digital marketing vs social media marketing shows another part-to-whole relationship. Social media marketing focuses only on social networks like Facebook, Instagram, LinkedIn, and YouTube. Teams use these sites to post videos, share updates, and talk with followers.<\/p>\n
Digital marketing includes social media, but it does not stop there. It also manages your company website, your Google search rankings, your email drip campaigns, and your online analytics. If you only use social media, you miss out on people who search for help on Google or read emails daily.<\/p>\n
Understanding digital marketing vs content marketing helps you produce better marketing materials. Content marketing is the work of writing helpful articles, recording educational videos, and creating free guides. Its goal is to teach and help buyers rather than give a hard sales pitch.<\/p>\n
Digital marketing is the engine that shares and distributes that content. A great blog post is useless if nobody reads it. Digital marketing uses search rankings, email blasts, and social ads to put your helpful content in front of ideal buyers.<\/p>\n
When comparing digital marketing vs inbound marketing, you are contrasting a set of tools with a business philosophy. Digital marketing can be inbound or outbound. Outbound tactics include cold email blasts or pop-up ads that interrupt people while they read.<\/p>\n
Inbound marketing is a friendly approach that attracts buyers naturally. It provides helpful answers so buyers find your business when they look for solutions. You use digital tools like blogs and search rankings to power your inbound plan.<\/p>\n
Comparing digital marketing vs affiliate marketing shows the difference between running your own channels and working with sales partners. In affiliate marketing, you pay third-party creators or review websites a commission for every sale they send your way.<\/p>\n
Digital marketing manages these affiliate partnerships while also running your internal campaigns. It keeps your brand voice steady across both your own ads and your partner promotions.<\/p>\n
Money is a huge factor when picking a promotional plan. Looking at traditional marketing vs digital marketing through a cost lens shows why small and medium businesses love online tools.<\/p>\n
Traditional channels require large amounts of cash upfront. If you want to put up a billboard near a busy highway, you must sign a multi-month contract. You also have to pay a designer and pay a print shop to produce the heavy vinyl wrap. By the time the sign goes up, you may have spent five thousand to ten thousand dollars before seeing a single customer call.<\/p>\n
Print ads and radio spots work the same way. You pay the full fee before your ad airs or hits doorsteps. If the ad fails to bring in calls, you cannot get your money back. That money is gone forever.<\/p>\n
Digital marketing removes these scary cash hurdles. A local plumber or accountant can start running Google search ads with a daily budget of just ten dollars. If the ads perform well, they can raise the budget to fifty dollars per day. If business gets too busy or the ads perform poorly, they can lower the budget or pause the campaign with one click.<\/p>\n
In addition, building an organic digital presence costs very little cash. Writing helpful blog posts, publishing social media updates, and setting up an email signup form only takes your time. This low barrier allows new businesses to start lean and grow safely.<\/p>\n
In business, the team that learns fastest usually wins. Comparing digital marketing versus traditional marketing reveals a massive difference in learning speed.<\/p>\n
Traditional campaigns take weeks or months to prepare. You must write copy, shoot photos, approve print proofs, and wait for publication dates. If your sales offer misses the mark, you only find out months later. By then, you have already spent your entire campaign budget.<\/p>\n
Digital campaigns move at lightning speed. You can write two different ad headlines in the morning and launch them by noon. By the evening, your dashboard shows which headline got more clicks and phone calls. You can turn off the weaker ad right away and put your money behind the winner.<\/p>\n
This rapid testing lets you refine your sales pitch every single week. Over a full year, a digital team can run dozens of small tests. This steady testing produces higher sales rates and lowers customer acquisition costs.<\/p>\n
Reaching the right person at the right moment makes selling much easier. When comparing traditional marketing vs digital marketing, audience targeting shows the sharpest contrast.<\/p>\n
Traditional channels rely heavily on broad geographic reach. A local newspaper ad reaches anyone living in your town who buys the paper. A radio spot reaches drivers commuting home from work. But you cannot tell if those listeners need your service today or if they have money to spend. You pay to reach everyone, even though only a tiny fraction can ever become your clients.<\/p>\n
Digital channels offer laser focus. On Google, you can bid on exact terms like “emergency furnace repair near me” or “business tax accountant.” Your ad appears only to people who have an immediate, pressing need. On social platforms, you can target users by age, job title, industry, and specific interests. This exact focus keeps your cost per lead low.<\/p>\n
Every business owner wants to know if their advertising brings in more money than it costs. When evaluating digital marketing vs traditional media, data tracking is a game changer.<\/p>\n
Traditional advertising has always struggled with clear attribution. Famous store owner John Wanamaker once said that half the money he spent on advertising was wasted, but he never knew which half. When a client walks into your store, you cannot tell if they saw your billboard, heard your radio spot, or received a recommendation from a friend.<\/p>\n
Digital marketing gives you clean facts. Every click, form submission, and online purchase connects to a clear source. You can see which search keyword brought the user to your site, which pages they read, and how long they stayed. You know your exact return on ad spend down to the penny.<\/p>\n
With all the benefits of online tools, it is easy to assume traditional media is dead. But that is not true. In several real-world situations, traditional methods still perform very well.<\/p>\n
First, physical items build deep tactile trust. Holding a heavy, well-printed brochure or a textured business card feels real. Luxury brands, high-end real estate agents, and premium consulting firms still invest in high-grade print. A physical catalog sitting on a coffee table stays in a home for weeks, while a digital banner ad vanishes in a split second.<\/p>\n
Second, traditional media builds strong local authority. When people see a big billboard near town or hear a local radio spot for years, they feel the business is stable and dependable. For personal injury lawyers, roofers, and local dentists, continuous local presence creates strong top-of-mind brand awareness.<\/p>\n
Third, direct mail beats digital ad fatigue. Modern web users see hundreds of ads every day. Many people use ad blockers on their computers and scroll past social ads without reading. But people still walk to their physical mailbox every afternoon. A well-designed postcard addressed to a homeowner often gets read right at the kitchen counter.<\/p>\n
Fourth, traditional marketing reaches older demographics who spend less time on screens. If your ideal customer is retired or lives in a rural area with limited internet access, local print papers and community circulars remain the best way to reach them.<\/p>\n
Moving from traditional media to high-performing digital campaigns requires reliable software tools. Below are eight top platforms that help businesses target ideal buyers, stay in touch with prospects, and track sales revenue cleanly.<\/p>\n
Google Ads is the top tool for capturing buyers who are ready to make a purchase. When someone needs an urgent service, they do not wait for a flyer in the mail. They open Google and type their search query. Google Ads places your business right at the top of those search results.<\/p>\n
The platform lets you run simple Search text ads, visual Display banners, YouTube video commercials, and smart automated campaigns. You pick the exact keywords you want to target and set your daily budget. You only pay when an interested user clicks on your ad to visit your site.<\/p>\n
Google Ads provides clear conversion tracking. It tells you which keyword produced a phone call, an email lead, or an online sale. This helps you double down on terms that make money and cut terms that fail.<\/p>\n
Google Ads is best for service contractors, law offices, medical clinics, and e-commerce stores seeking immediate buyer leads. You can create an account for free and start with any daily budget you choose.<\/p>\n
Meta Ads Manager lets you run targeted ads across Facebook, Instagram, and Messenger. While Google Ads captures people who are already searching, Meta Ads introduces your brand to people before they even start looking.<\/p>\n
The platform lets you target users by age, location, hobbies, and shopping habits. You can also build lookalike audiences from your customer email list. Meta finds other users who share the same interests and buying habits as your best clients.<\/p>\n
You can run photo ads, short video reels, carousel cards, and simple lead forms right inside the social feed. The built-in Meta Pixel tracks what users do on your website after clicking your ad, making it easy to see your return on ad spend.<\/p>\n
Meta Ads Manager is ideal for direct-to-consumer goods, local restaurants, fitness clubs, and boutique retail shops. You can start campaigns for as little as five dollars per day.<\/p>\n
HubSpot is a leading customer relationship management and inbound marketing software platform. It brings your website forms, email messages, sales calls, and client records into one clean dashboard. It prevents leads from slipping through the cracks.<\/p>\n
With HubSpot, you can build landing pages, automate follow-up emails, and manage incoming leads with ease. When a visitor fills out a contact form on your website, HubSpot creates a contact record. It tracks every page they read and every email they open.<\/p>\n
HubSpot also offers revenue attribution reporting. It shows whether a paying client first found you through Google search, an ad click, or a referral link. This clear data helps you know where your marketing budget works best.<\/p>\n
HubSpot is great for growing B2B companies, consulting firms, and agencies that need structured sales pipelines. It offers a free CRM, while paid marketing tiers start around $800 per month for growing teams.<\/p>\n
Semrush is a complete search engine optimization and market research suite. It helps businesses gain free organic traffic from Google by identifying the exact search terms buyers use every day.<\/p>\n
The platform lets you spy on your top competitors. You can enter any competitor website and see which keywords bring them the most visitors. You can also inspect their top blog posts and review the ad copy they run on Google search.<\/p>\n
Semrush includes website audit tools that check your site for broken links, slow loading pages, and technical issues. It also tracks your daily search rankings so you know when your positions rise or fall.<\/p>\n
Semrush is perfect for marketing consultants, content writers, and business owners who want steady organic traffic. Paid plans start at $139.95 per month.<\/p>\n
Mailchimp is a user-friendly email marketing and automated messaging platform. While social networks control who sees your posts, your email list is an asset you own. Mailchimp helps you send messages directly to your customers’ inboxes.<\/p>\n
The tool includes a drag-and-drop email builder, mobile-friendly templates, and smart automation rules. You can set up an automated welcome sequence that greets new subscribers the moment they sign up on your website.<\/p>\n
Mailchimp provides simple reports showing how many people opened your email and clicked your links. You can group your subscribers into lists based on past purchases so you only send relevant offers.<\/p>\n
Mailchimp is an excellent fit for small storefronts, local service businesses, bloggers, and online shops. It provides a free plan for up to 500 contacts, with paid plans starting at around $13 per month.<\/p>\n
Canva is a simple graphic design platform that helps anyone create beautiful marketing graphics without hiring a professional designer. It bridges the gap between digital web graphics and traditional printed paper collateral.<\/p>\n
The platform provides thousands of pre-made templates for social media posts, blog headers, digital banners, and presentation slides. For traditional campaigns, Canva lets you design printed flyers, direct mail postcards, business cards, and outdoor banners with ease.<\/p>\n
Canva lets you save your brand colors, fonts, and logos in a central brand kit. You can turn one design into ten different sizes with a single click, keeping your branding consistent across print flyers and online ads.<\/p>\n
Canva is best for small business owners, social media managers, and solo entrepreneurs who need clean graphics fast. A generous free plan is available, while Canva Pro costs $12.99 per month.<\/p>\n
Sprout Social is a professional social media management and community care platform. Traditional ads only talk at people. Social media invites people to talk back. Sprout Social helps you manage those customer conversations in one central inbox.<\/p>\n
The platform combines incoming messages, comments, and mentions from Facebook, Instagram, LinkedIn, and X into a unified Smart Inbox. Your support team can answer questions quickly, tag client requests, and assign tasks to teammates.<\/p>\n
Sprout Social also lets you schedule posts weeks in advance and provides clean visual reports on audience growth. It helps your team measure social engagement and prove the value of your social campaigns to company leadership.<\/p>\n
Sprout Social is best for mid-size businesses, corporate brands, and marketing agencies that manage multiple social channels. Plans start around $199 per user per month.<\/p>\n
Looker Studio is a free data visualization and live dashboard tool from Google. It takes confusing numbers from different marketing platforms and turns them into clean, easy-to-read charts.<\/p>\n
The platform connects directly to Google Analytics 4, Google Ads, YouTube, and Google Search Console. You can combine data from your website, paid search ads, and social campaigns into one single interactive screen.<\/p>\n
You can share these dashboards with business partners or clients through a simple web link. Viewers can filter data by date range or marketing channel, making it easy to see what is working without digging through messy spreadsheets.<\/p>\n
Looker Studio is ideal for marketing agencies, consultants, and business owners who want clear, automated performance reports. The tool is completely free to use.<\/p>\n
Choosing the right software depends on what you want to achieve, how much technical skill you have, and what budget you have available. Below is a side-by-side comparison of the eight top platforms reviewed above.<\/p>\n
| Platform<\/th>\n | Primary Strategic Role<\/th>\n | Standout Advantage<\/th>\n | Best For<\/th>\n | Starting Cost<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|---|---|---|
| Google Ads<\/a><\/td>\n | Intent-Based Search Ads<\/td>\n | Captures Active Buyers Ready to Purchase<\/td>\n | Contractors, Legal, E-commerce<\/td>\n | Variable Pay-Per-Click<\/td>\n<\/tr>\n |
| Meta Ads Manager<\/a><\/td>\n | Social Audience Targeting<\/td>\n | Lookalike Audiences & Visual Feed Video Ads<\/td>\n | B2C Brands, Retail Shops, Events<\/td>\n | From $5 to $10 per day<\/td>\n<\/tr>\n |
| HubSpot<\/a><\/td>\n | Inbound CRM & Lead Automation<\/td>\n | Full Revenue Attribution & Unified Records<\/td>\n | B2B Firms, Agencies, Mid-Market<\/td>\n | Free CRM \/ ~$800\/mo (Pro)<\/td>\n<\/tr>\n |
| Semrush<\/a><\/td>\n | Organic SEO & Competitor Audits<\/td>\n | Competitor Keyword Gap Analysis<\/td>\n | SEO Teams, Bloggers, Agencies<\/td>\n | $139.95 per month<\/td>\n<\/tr>\n |
| Mailchimp<\/a><\/td>\n | Owned Email List Automation<\/td>\n | Simple Customer Journeys & High Delivery Rates<\/td>\n | Small Shops, Creators, Services<\/td>\n | Free tier \/ ~$13 per month<\/td>\n<\/tr>\n |
| Canva<\/a><\/td>\n | Digital & Print Graphic Design<\/td>\n | One-Click Resizing & Print Ordering<\/td>\n | Solo Founders, Small Teams, Marketers<\/td>\n | Free tier \/ $12.99 per month<\/td>\n<\/tr>\n |
| Sprout Social<\/a><\/td>\n | Social Care & Team Inbox<\/td>\n | Smart Inbox Consolidating All Social Chats<\/td>\n | Brand Teams, Multi-Brand Agencies<\/td>\n | $199 per seat per month<\/td>\n<\/tr>\n |
| Looker Studio<\/a><\/td>\n | Marketing Data Dashboards<\/td>\n | Free Multi-Source Live Data Blending<\/td>\n | Analysts, Agency Owners, Executives<\/td>\n | 100% Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\nBuilding a Winning Hybrid Marketing Strategy<\/h2>\nSmart business owners do not choose between digital marketing vs traditional channels in an all-or-nothing way. The most profitable marketing plans blend both approaches. They use the emotional power of physical media together with the tracking power of digital tools.<\/p>\n Consider how modern direct mail works today. In the past, companies mailed postcards to every address in a zip code. Most of those cards went right into the trash. Today, smart marketers send postcards only to people who visited their website and looked at a product without buying. This targeted mailer includes a custom discount code and a QR code that takes the buyer right back to their saved cart.<\/p>\n Billboards and event sponsorships also gain extra power from digital tools. When people see your billboard on the highway, they often look up your business name on their phone later that evening. If you run Google search ads on your brand name, you catch those searchers instantly. This stops rival companies from bidding on your name and stealing your leads.<\/p>\n Local businesses can also run physical community events and use digital retargeting afterward. When people attend your workshop or open house, have them scan a QR code to download a free guide. Once they join your email list, your automated email system nurtures them with helpful tips until they are ready to hire your team.<\/p>\n \n Channel Selection Checklist<\/h3>\nStep-by-Step Guide: How to Allocate Your Marketing Budget<\/h2>\nDeciding how to split your budget between digital and traditional channels can feel overwhelming. Follow this practical four-step process to put your dollars where they will do the most good.<\/p>\n Step 1: Capture High-Intent Demand First<\/h3>\nNever spend money on broad brand awareness ads until you have captured buyers who are ready to purchase today. Set up Google Ads targeting high-intent keywords for your top services. Make sure your website has clear call-to-action buttons, fast loading speeds, and simple contact forms. This ensures you capture immediate cash flow to fund future growth.<\/p>\n Step 2: Build Owned Audience Assets<\/h3>\nRenting attention through ads is necessary, but owning your audience builds real business wealth. Add an email signup box to your website offering a helpful checklist or discount code. Send a helpful email once a week to stay top of mind with your list. Because email costs very little to send, this owned list will generate high-profit repeat sales for years.<\/p>\n Step 3: Test Targeted Social and Video Ads<\/h3>\nOnce your search ads and email system run smoothly, start testing visual ads on Meta or YouTube. Use short videos showing your team at work or client success stories. Start with five to ten dollars per day to find out which creative angle resonates best with local buyers. Keep what works and pause what flops.<\/p>\n Step 4: Layer in Targeted Traditional Media<\/h3>\nWhen your digital engine produces steady profits, layer in targeted traditional campaigns. Test high-quality direct mail postcards to past clients who have not purchased in six months. Sponsor high-visibility local community sports teams or charity events to build hometown goodwill. Link every physical flyer back to a custom web landing page so you can track sales cleanly.<\/p>\n Common Marketing Mistakes to Avoid<\/h2>\nMany businesses waste tens of thousands of dollars on marketing each year due to avoidable errors. Keep an eye out for these four common pitfalls.<\/p>\n 1. Spreading Your Budget Too Thin<\/h3>\nSome business owners try to be everywhere at once. They run print ads, buy radio spots, post on four social platforms, and run search ads all with a tiny budget. When you spread your money across too many channels, none of them get enough budget to produce real results. Pick one or two proven channels, master them, and expand only when profitable.<\/p>\n 2. Ignoring Website Conversion Basics<\/h3>\nSpending thousands of dollars on advertising is useless if your website confuses visitors. If your site takes ten seconds to load, has broken buttons, or hides your phone number, visitors will leave immediately. Always fix your website and landing pages before spending money on traffic campaigns.<\/p>\n 3. Giving Up on Campaigns Too Fast<\/h3>\nSome companies launch a digital or print campaign, see few calls in the first five days, and shut it off in frustration. Every advertising channel needs time to gather data and build momentum. Give your campaigns at least thirty days of consistent testing before making major strategic decisions.<\/p>\n 4. Failing to Track Inbound Leads<\/h3>\nIf you ask a receptionist how new callers found your company, they often forget to record the source. Set up call tracking numbers for your print flyers and connect Google Analytics to your website forms. Knowing where your leads come from helps you invest more in winners and stop wasting money on losers.<\/p>\n Frequently Asked Questions<\/h2>\nWhich strategy is more cost-effective: digital or traditional?<\/h3>\nDigital marketing is much more cost-effective for almost all businesses. It lets you start with micro-budgets of just five to ten dollars per day. You can target exact buyer searches and adjust bids on the fly. This avoids the high upfront fees and wasted reach common in traditional print or billboard advertising.<\/p>\n<\/div>\n \n Can a business succeed using only digital marketing?<\/h3>\nYes, thousands of successful businesses rely 100% on digital marketing channels. Software firms, online shops, consulting agencies, and local home service companies regularly grow into multi-million-dollar businesses using only Google Ads, search engine optimization, and email marketing.<\/p>\n<\/div>\n \n Why is traditional advertising still used by large corporations?<\/h3>\nLarge corporations use traditional advertising because it delivers massive simultaneous reach and builds strong cultural trust. Seeing a commercial during a national sporting event or seeing huge airport signs signals financial power and establishes instant brand authority in consumer minds.<\/p>\n<\/div>\n \n How do you measure ROI on traditional marketing campaigns?<\/h3>\nYou can track traditional campaign results using dedicated tracking tools. Use custom call tracking phone numbers, unique vanity website links, campaign-specific coupon codes, and scannable QR codes on physical flyers and billboards. These tools show exactly which physical ad brought in each call or sale.<\/p>\n<\/div>\n \n What is the primary disadvantage of digital marketing?<\/h3>\nThe main disadvantage of digital marketing is high online competition and fast platform changes. Because starting an online campaign is cheap and easy, ad feeds are crowded with competitors. In addition, search engine algorithms and social ad rules change often, requiring constant attention from your marketing team.<\/p>\n<\/div>\n Conclusion<\/h2>\nStudying digital marketing vs traditional marketing shows that while ad tools change, human nature stays the same. Customers still want to buy from businesses they know, like, and trust. Digital marketing provides the low costs, precise audience targeting, and real-time tracking that modern companies need to stay competitive.<\/p>\n Start by capturing active buyers through high-intent Google search ads. Build an email list to nurture client relationships, and use Looker Studio dashboards to track your sales results. When your digital engine runs smoothly, add targeted traditional touches like direct mail to strengthen your brand. By using both digital and traditional tools with clear goals, your company will build a reliable marketing machine that drives steady revenue growth.<\/p>\n","protected":false},"excerpt":{"rendered":" Every business needs to win new clients to grow. For many years, companies bought ads in local newspapers. 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